Howdy, Brand builder!

Welcome to module 2 of the masterclass. If you haven't already done so, please go explore module 1: Brand strategy fundamentals first. We build on a lot of the ideas and content from that course so it will be easier to follow along. It's also included free in this module so... why not?

Recommended reading, listening, and watching:

• Micro and macro in brand strategy, a podcast episode

Tools, exercises, and resources:

• You can find the brand strategy roadmap in detail below.
• The people at Halo put together an impressive list of research sources