Activate your strategic brain.

Master the fundamentals of brand strategy and become a more valuable designer. Brand strategy allows you to create better design solutions for your clients. It makes you are more valuable creative and allows you to build stronger brands. In this video I walk you through the course and why it is valuable to you.


Working in the design industry for 15 years I recently purchased the online "Activate your strategic brain". Well, what can I say except it was worth every dollar spent!!

It was the most in-depth strategy course I have done to date. I have applied what I have learned in my everyday work and it has transformed my business and relationships with my clients. I see design from another perspective now and I'm so grateful that someone took the time to create an online course like this.

You are supported with online tools and resources throughout the course and, any questions you have will be answered by Stef which was awesome!

If you are looking to grow and take your design and client relationships to another level then I can't recommend this course enough. Make the jump today! Listen to the full podcast episode with Geoff, where he explains how the course has impacted his business.

- Geoff McAllister, Founder, Studio Alumni

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"This course was a great introduction to brand strategy and helped me to integrate and adapt content to create my own process. Stef has been available for continuous insight which has been invaluable in understanding and immediately applying strategy work that has elevated my design and the level of work I can now offer."

- Phil Baratt, Designer

In this course I teach you about the fundamentals of Brand strategy;

  • The key concepts: brand purpose, personality, customer, value proposition,...
  • How to sell it and how to price it
  • How to do a workshop with your client
  • How to think strategically and get beyond the brief
  • How to bridge the gap between strategy and design

We cover the whole spectrum of brand strategy, from selling, facilitating, positioning to preparing for design. The goal is to become a more complete and strategic designer, so you can charge more and create brands that connect with their audience.

The course will include:

  • Theory: What is brand strategy, what are the frameworks, etc..
  • Examples: Real world examples of the good and the bad
  • Exercises: You can follow along with your own brand or even a client's brand
  • Templates: Easy to use documents and templates for your own brand strategy projects
  • Coaching session: Live session where you will be able to ask questions and discuss the course

Class Curriculum


  Chapter 3: Facilitating a workshop with your client
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  Chapter 4: Brand Audit
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  Chapter 5: Defining the customer
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  Chapter 6: Defining the core vision or 'why' of the brand.
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  Chapter 10: Closing off
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Who is it for?

If you are a creative freelancer, designer or studio owner that is looking to:

  • Create better design solutions
  • Create more value for your client
  • Grow your design business
  • Get more trust and power in your client relations
  • Less hourly work, more complete projects
  • Create strong brands that connect
  • Get to design solutions faster with less iterations
  • Charge more money

Then this course is for you.


Your Instructor


Stef Hamerlinck
Stef Hamerlinck

As a co-founder of branding studio Ollie, I was able to grow and create my own set of skills and frameworks. Having over 7 years of experience in design and strategy, I develop brands that connect with their audience in meaningful ways. I founded Let's talk branding to build a community and learn more about how people work. Talking with industry leaders on the podcast has taught me a great deal. Feel free to give it a listen. I also create Youtube video's if you are looking for more inspiration on branding.


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Frequently Asked Questions


When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.