Master the art of brand strategy.
Get a deep understanding of the key concepts that drive brand strategy and its relation to marketing and business strategy. In it we explore:
- Definitions or branding, brand, brand strategy, and other key concepts
- Examples and case studies
- Current debates like differentiation vs distinctiveness
- The scope of brand strategy
- How to sell brand strategy
- Brand strategy in different roles
This module is designed to equip you with all the fundamental concepts that you need to become a true brand-builder.
This module is part of the brand-builder masterclass series. Upon completion, you will receive 'brand-builder' level 1 certificate.