Welcome to my online course.

Activate your strategic brain and become a more valuable designer.

Why this course can make you a more valuable designer.

Brand strategy allows you to create better design solutions for your clients. It makes you are more valuable creative and allows you to build stronger brands. In this video I walk you trough the course and why it is valuable to you.


In this course I teach you about Brand strategy;

  • What it is.
  • How to charge for it.
  • How to apply it.
  • How to bridge the gap between strategy and design.

We cover the whole spectrum of brand strategy, from selling, facilitating, positioning to preparing for design. The goal is to become a more complete and strategic designer, so you can charge more and create brands that connect with their audience.

The course will include:

  • Theory: What is brand strategy, what are the frameworks, etc..
  • Examples: Real world examples of the good and the bad.
  • Exercises: You can follow a long with your own brand or even a client's brand
  • Templates: Easy to use documents and templates for your own brand strategy projects
  • Live session: Live session where you will be able to ask questions and discuss the course

Class Curriculum


  Chapter 3: Facilitating a workshop with your client
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  Chapter 4: Brand Audit
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  Chapter 5: Defining the customer
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  Chapter 6: Defining the core vision or 'why' of the brand.
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  Chapter 8: Messaging
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Who is it for?

This course is for Designers & creatives, that are looking to:

  • Create better design solutions
  • Create more value for your client
  • Stop taking orders, start making decisions together
  • Less hourly tasks, more project work
  • A more collaborative workflow with the client
  • A better understanding of branding and strategy
  • A better, more clear design brief


Your Instructor


Stef Hamerlinck
Stef Hamerlinck

As a co-founder of branding agency Cloud studio and more recently, Ollie, I was able to grow and create my own set of skills and frameworks. Having over 7 years of experience in design and strategy, I develop brands that connect with their audience in meaningful ways. I founded Let's talk branding to build a community and learn more about how people work. Talking with industry leaders on the podcast has thought me a great deal. Feel free to give it a listen.


Get started now!



Frequently Asked Questions


When does the course start and finish?
I'm currently producing the course. The course will be ready by mid august. It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Why are there only 50 seats for the early-bird payment plan?
I want to be able to answer questions, have skype calls and engage with my students, that's why I need to limit the seats. After that, I will be taking away time from my billable hours.